Attention Initiative

by Attention Initiative

About this campaign

Our mission is to reduce the compulsive use of addictive digital technology among young people.

The most sophisticated technology companies in the world have become extraordinarily good at capturing and holding our attention. A generation has grown up inside that experiment. It’s time to build a counterforce.

Our work is shaped by members of that generation who have seen the consequences firsthand and are standing up to keep the next generation from paying the same price. Their perspective is combined with the experience of people who know how to build movements, change public attitudes and take on difficult problems at national scale.

We’re creating campaigns that help young people understand how addictive digital technology influences them and take back control of their attention. We want to turn widespread concern into action, mobilizing one million voices behind the call for an independent national institution dedicated to protecting young people from the harms of addictive digital technology.

We need your help.

Attention Initiative is a fiscally sponsored project of Entertainment 2 Affect Change (EIN: 46-2660255).
$ USD