The Pyramid Principal Documentary Film & Impact Campaign

The Pyramid Principle is a powerful feature documentary chronicling the extraordinary journey of John Vallely, UCLA NCAA champion and protégé of the legendary Coach John Wooden, whose life takes a profound turn when his young daughter, Erin, is diagnosed with a rare form of cancer.

What begins as a story of athletic triumph evolves into a deeply human narrative of love, loss, and transformation. Anchored in the enduring values of Wooden’s Pyramid of Success, John’s path becomes one of spiritual reckoning and courageous reinvention. Through grief, he finds purpose, emerging not just as a champion on the court, but as a father, a guide, and a tireless advocate for pediatric cancer research.

This is a story about legacy. About how we rise when life breaks us. About the quiet power of living a life that leaves something greater behind.

In partnership with CONCERN FOUNDATION, we unite behind one mission - to drive awareness, ignite action, and fund the breakthroughs that can’t wait.

Pediatric cancers receive less than 4% of all cancer research funding, yet they remain the leading cause of death by disease for children under 19. That’s why this mission matters. For over 57 years, Concern Foundation has raised more than $80 MILLION to fund cutting-edge cancer research and empower scientists working toward cures. We’re dedicated to help amplify their incredible impact through this film.

If you believe in the power of storytelling to ignite change, please DONATE. Together, we can turn awareness into action and action into cures.