Grassroots Groove Alliance Support Fund
About this campaign
the big idea
Mission: Present diverse programming to bring the community together and enrich lives through the magic of music and arts.
Vision: While independent venues struggle to stay afloat, GGA will work tirelessly to raise awareness and inspire efforts to sustain the independent music culture while enhancing the local music and arts community. The country may be divided, but there is one thing that can bring everyone together: music.
Goals
Goal 1: To creative a powerful introduction for GGA that prompts excitement and intrigue throughout the community and beyond. Develop and strengthen GGA’s brand to broaden visibility and secure trust within the target audience. Build awareness of and esteem for GGAs resources and programming
Goal 2: Develop GGA’s outreach and community engagement. Build strategic programming to open doors for the community to enjoy
Goal 3: To establish sustainability in leadership and revenue sources that nurture and grow GGA’s initiatives. Ensure a sustainable level of financial and other resources to enable GGA to not only sustain, but thrive